Why We Built SalesToBooks
The story behind SalesToBooks — why two people with backgrounds in restaurant tech and finance built a $15/mo tool to automate restaurant bookkeeping.
Founder & Developer
It Started with a Spreadsheet Problem
I spent years building POS integrations for restaurant tech companies. Same pattern at every restaurant: the owner or a bookkeeper sits down with yesterday's Clover report, opens QuickBooks, and starts typing. Line by line. Category by category. Every single day.
It wasn't that anyone enjoyed this work. It was that nobody had built a good, affordable tool to make it go away.
Two Perspectives, One Problem
When I brought the idea to Vijay, the conversation turned to numbers fast. Vijay's background is in finance and operations — he understood not just what bookkeeping data looks like, but why it matters when it's late, wrong, or missing. A restaurant running on stale numbers is a restaurant making decisions in the dark.
I saw the technical gap. Vijay saw the business case. SalesToBooks came out of that overlap.
Why the Existing Tools Fell Short
Commerce Sync was out there, charging $25-50/month and supporting a handful of POS systems. Most restaurant owners we talked to had never heard of it. And manual entry isn't just slow — it's fragile. One mistyped number cascades into weeks of reconciliation problems that surface at the worst possible time.
What We Actually Built
SalesToBooks connects your POS to your accounting software and syncs daily sales automatically. Every morning, yesterday's numbers show up in your books — categorized by what you sold and how customers paid. Tips, taxes, discounts, refunds — mapped to the right accounts.
We support Clover on the POS side, with Square, Toast, and Lightspeed on the way. On accounting: QuickBooks Online, Xero, and FreshBooks.
Why $15/Month
We went back and forth on pricing. The market had settled around $25-50/month, and people told us we were leaving money on the table. But we kept coming back to the same question: if this tool saves a restaurant owner five hours a week, why should it cost more than a couple of sandwiches?
At $15/month per location, SalesToBooks pays for itself before lunch on the first day. We want every single-location restaurant to be able to afford this — not just chains with budgets for back-office software.
Our Support Model
This one matters to us. Most SaaS companies put support agents in front of you who read from scripts. When something breaks in your financial data pipeline, you don't need a script — you need someone who understands the code.
At SalesToBooks, the people monitoring your syncs are the people who built the product. If something fails, a developer investigates it — often before you even notice. That's not a marketing line. It's how we actually run the company.
What's Ahead
We're working on Lightspeed POS support, delivery payout reconciliation for DoorDash and Uber Eats, and payroll sync with Gusto. The goal is straightforward: SalesToBooks should be the one connection between your restaurant's daily operations and your books. We're not there yet, but we're building toward it every day.